Camera-white for a controllable studio background
Rosco TV White (5735) is a specialised studio and cyclorama paint for film, broadcast and stage where the background must read as a clean, controllable white on camera. Its calibrated 60% reflectance is widely used as the maximum brightness for video white-balancing — so lighting can push intensity, gradients and colour washes while exposure stays under control.
Where TV White is used
- Cyclorama and infinity walls
- Film and broadcast studio backgrounds
- White-balance reference surfaces
- Colour-wash and gradient lighting backdrops
- Stages needing controllable exposure
- Backgrounds lit with strong intensity
- Photo and video studio cycs
- Surfaces primed with Tough Prime White
Best for — and the alternatives
TV White is best for
- A calibrated white that won’t blow out
- Colour-wash and gradient lighting
- White-balance reference on camera
- Cyclorama and infinity-wall backgrounds
A different studio surface?
TV White is a calibrated background, not a keying paint. For keys or ultra-black:
- TV Black (5740) → ultra-low-reflectance studio black
- Chroma Key Green / Blue → keying backgrounds
- Tough Prime White → the recommended primer underneath
TV White specifications
TV White is intentionally a light neutral grey that reads as controllable white on camera — not a bright ‘visual white’. Recommended primer: Tough Prime White. Not sure? Try the TV White sample pot first.
| Type | Studio / cyclorama camera-white paint |
| Reflectance | 60% (video white-balance maximum) |
| Finish | Super-matte |
| Base | Water-based vinyl acrylic; low VOC (max 50 g/L) |
| Coverage | Approx. 7.4 m² per litre |
| Primer | Tough Prime White recommended |
| Sizes | Full container — sample pot available |
Typical applications
Cycloramas
Clean, controllable white cyc and infinity walls.
White balance
A 60% reflectance reference for the camera.
Lit backdrops
Holds exposure under strong colour washes and gradients.
Which studio & video paint do I need?
Keying colour, calibrated background or ultra-matte black — match the paint to the job:
View Chroma Key Green
View Chroma Key Blue
View DigiComp HD Green
View DigiComp HD Blue
View TV White
View TV Black
Planning a studio or cyc?
Keying, reflectance and lighting all interact. Talk to us about paint choice, primer and coverage before you commit a whole wall or cyclorama.
Keying and reflectance performance depend on lighting, camera and application. Test on a sample and confirm results on camera before committing a full surface.
